Wednesday, March 25, 2009

Rules for Revolutionaries by Guy Kawasaki

Great leaders are paradoxical. They catalyze, rather than control, the work of their teams. 

A good starting point for revolutionaries is to find fault with existing products or services and do something BIG to change them.

Sometimes you have to "hear" what people would say of only they knew better.

The most basic rule of product development: design what you would like to use. 

Is the new product or service as big of a leap as: banana leaves to plastic bags; slide rules to calculators; MSDOS to Macintosh; Caterpillar to Butterfly; Crumbled leaves to toilet paper?

Improve your product for people who are already buying it, not those who aren't. 

Or even better, create the bandwagon and enable other revolutionaries to jump on yours. 

Selling = evangelism

Develop a multi-appeal approach or evangelism pitch, explain it briefly and then observe what resonates because people will tell you how they want to be evangelized.

Sow many seeds and let a thousand flowers bloom. Let people use and abuse your product in ways you never envisioned. 

Always search for the cause of something unexpected.

Don't ask, just watch. People don't tell the truth about what they think. But they behave truthfully. Actions speak louder.

Re: accumulating information. Don't worry about your files, worry about your perceptions. 

The more inevitable your type of product or service is, the more you should strive to establish a standard, make less money per unit and make the big money on volume. 

A virtual community:
- community before commerce
-communication comes next
-community's interests first
-tolerate criticism
- encourage personalities

...their approach is not acquiring market share but capturing the lions share of the customers ongoing lifetime business.

The great role that life can bestow upon you is to be a revolutionary. 

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